Dailys with its refreshingly different interiors, layout and customer –friendly service and stocked with every conceivable daily household needs has already set a benchmark.

Spread over 5000 sq.ft. and endowed with a large number of cash counters, wide aisle spaces for ease of customer movement, good visual merchandising enabling convenient access and attractiveness, Dailys is arguably one of the most elegant supermarkets in India.

Some of the categories being sold at Dailys:

• Groceries such as Cereals, Pulses, Oils, Flours, Spices, Sugar

• Chillers for Vegetarian as well as Non-vegetarian frozen foods,

• Personal care products such as skin care, hair care, oral care, shaving needs, feminine hygiene, baby care

• Household products such as cleaning, washing and scrubbing products,

• Ready-to-cook, ready to eat products

• Beverages, fruit juices, carbonated soft drinks

• Biscuits and confectionery

• Fruits & Vegetables,

• Liquor

• Bakery

Dailys Merchandising strategy:

All the above categories carry the width and depth of products that is not normally not seen in most other supermarkets.

Almost all the leading brands in the fast-moving-consumer-goods (FMCG) sector are duly represented on the racks.

In addition to these well-known brands, Dailys also has private label (in-house brand) strategy in the categories of groceries. Thus, one can see high-quality rice, pulses, wheat flour etc being sold under the Dailys brand. The products that carry the Dailys brand are sourced from the most competitive vendors from different parts of the country and then neatly graded, cleaned, sorted and packed. This enables Dailys to offer the best quality products at very reasonable prices. It also enables Dailys to address gaps in the present product range and product quality.