
The Department store
CENTRA measuring about 60000 sq.ft. is one of India’s largest department stores spread over only ground + 1 level. CENTRA houses a range that is aimed at exceeding expectations .The categories includes Apparel for Men, Women and Kids, Accessories, Footwear, Home Furnishing, Furniture, Gifts and Handicrafts, Cosmetics and Perfumes, Wrists Wear, Eye Wear, Toys, Luggage, Gym Equipment and Books. The range within each category covers the well-known brands as well as some innovative and new items, which contribute significant competitiveness. In fact, on the whole, Centra deals with over 200 brands, over 300 suppliers across 100 categories offering 80,000 sku’s to the customer under one roof.
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In the core category of apparel, CENTRA has introduced Private Labels (in-house brands). Austin Parker is the men’s wear Private Label, Mahi is the ladies ethnic wear Private Label, Athena is the formal wear Private Label and Sparkle is the kids wear Private Label.
CENTRA’s sourcing is domestic as well as international with items being brought from places ranging from the interiors of Rajasthan to the thriving markets of China. The toys furniture, other gifts and handicrafts imported from the Far East market have been big draw for the customers.
It is this width and depth of product and categories of CENTRA that make it so unique a department store. Typically a customer would need to spend about at least 2 hours at CENTRA to take in all that is available.
Large aisle spaces, an unprecedented 21 number of cash counters enable quick and trouble-free billing. 24 trail rooms, numerous access points, via escalator, lift, In-store signage that actually guides you at a glance and allows you to plan your shopping in such a large space and trained, courteous sales staff all adds up to providing a great shopping experience .
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